Samuel Lee Miller - Graphic Designer in Nashville
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Get Fit

 

GET FIT

Creating a conceptual brand for a 24/7 gym—implementing witty messaging, thoughtful strategy, and stunning visuals.

 

Deliverables

Visual Identity
Brand Messaging
UI/UX Design

 

 

Messaging

Given that the gym is always open, I thought it would be wise to use this to tell a compelling story. Playing a crucial role in the brand, the messaging was important to flesh out first. After brainstorming, I narrowed my list down to 5 key messages.

 

A Workout that Works for You

Work Out When It Works Out

Fit, In Your Schedule

The Gym that Never Skips Your Workout

Nobody is the same. No body is the same.

 
 

 

Visual Identity

The logo incorporates a “G” and “F” (in the negative space), while also implies the idea of a flexing arm. Strong and clever, much like the brand messaging, the visual identity is sure to be remembered.

 
 
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Application

Extending the brand beyond the logo, I sought to create visuals that conveyed the appropriate look and feel.

 
 
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UI/UX Design

The project culminated with a website homepage—where all the elements come together in refreshing way.

 
 
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