Turn a side project into an established brand.
With humble beginnings as a personal project, Iconaday originally started as a challenge I gave myself to create an icon every day.
As I began struggling to keep up with the challenge, I realized that icon designers were not receiving the recognition they deserved.
Bringing light to the industry, I began posting other designer's icons to an Instagram account (@iconaday) and built a community around the idea.
As an industry-leading resource for icon design, Iconaday exists to inspire and educate.
Iconaday has become a community of over 124,000 strong. With over 30,000 photos tagged with #iconaday, Iconaday continues to grow and inspire people daily.
With a captivated audience at its disposal, Iconaday now seeks to become a more established brand.
One of the ways we strategized to do this was through developing a small, curated line of products.
With a steadily growing audience and aspirations for the future, there's no telling what Iconaday might do next.