Samuel Lee Miller
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Iconaday

Visual Identity, Naming, Social Media Strategy

CHALLENGE

CHALLENGE

Turn a side project into an established brand.

CONTEXT

CONTEXT

With humble beginnings as a personal project, Iconaday originally started as a challenge I gave myself to create an icon every day.

STRATEGY

STRATEGY

As I began struggling to keep up with the challenge, I realized that icon designers were not receiving the recognition they deserved.

01

01

Bringing light to the industry, I began posting other designer's icons to an Instagram account (@iconaday) and built a community around the idea.

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WHY

WHY

As an industry-leading resource for icon design, Iconaday exists to inspire and educate.

RESULTS

RESULTS

Iconaday has become a community of over 124,000 strong. With over 30,000 photos tagged with #iconaday, Iconaday continues to grow and inspire people daily.

 With a captivated audience at its disposal, Iconaday now seeks to become a more established brand.

With a captivated audience at its disposal, Iconaday now seeks to become a more established brand.

PRODUCTS

PRODUCTS

One of the ways we strategized to do this was through developing a small, curated line of products.

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MOVING FORWARD

MOVING FORWARD

With a steadily growing audience and aspirations for the future, there's no telling what Iconaday might do next.

FOLLOW ALONG

FOLLOW ALONG