Samuel Lee Miller
Iconaday.png

Iconaday

Visual Identity, Naming, Social Media Strategy

 
 

Iconaday

Turn a side project into an established brand.

Deliverables

Naming
Visual Identity
Social Media Strategy

 
 

 
 
 

Context

With humble beginnings as a personal project, Iconaday originally started as a challenge I gave myself to create an icon every day. As I participated in the challenge, I was able to discover other talented icon designers who weren't receiving the recognition they deserved.

 
 
Iconaday.png
 
 

Strategy

Bringing light to the industry, I began posting other designer's icons to an Instagram account (@iconaday) and built a community around the idea.

 
 
 
 

Application

With a captivated audience at its disposal, Iconaday now seeks to become a more established brand. Creating a small, curated product line was one way to initiate this.

 
 
 
 

Follow Along

Join an ever-growing community of icon designers and enthusiasts.

iconaday.co