Turn a side project into an established brand.
Social Media Strategy
With humble beginnings as a personal project, Iconaday originally started as a challenge I gave myself to create an icon every day. As I participated in the challenge, I was able to discover other talented icon designers who weren't receiving the recognition they deserved.
Bringing light to the industry, I began posting other designer's icons to an Instagram account (@iconaday) and built a community around the idea.
With a captivated audience at its disposal, Iconaday now seeks to become a more established brand. Creating a small, curated product line was one way to initiate this.