Iconaday began with a personal challenge: design one icon every single day and post it to Instagram.
Social Media Strategy
Transitioning the Account
While designing an icon every day was done with good intentions, it was not a sustainable practice. The process of creating did, however, teach me a lot about icons. I learned how valuable they are and important it was to have quality icons. I also discovered designers who were making beautiful icons.
This epiphany, to shift from a personal challenge into a showcase for designers, has made Iconaday what it is today. Yet, Iconaday at its core is more than a feature account for icon design. It's a thriving online community.
With this knowledge, I began to re-position Iconaday through refreshing the visual identity, establishing brand guidelines, and implementing digital marketing efforts.
Figuring Out Iconaday
Since this had always been a personal project, I never thought about how I was positioning Iconaday. "What is Iconaday? Who is Iconaday trying to reach? What's its value proposition? Why should people care about Iconaday?" are just some of the questions that I began to ask myself. Starting to brainstorm words that I wanted people to associate with Iconaday, I began to figure out more about the brand and where I wanted to take it moving forward.
In the end, I landed on three key words:
Icons have been around for ages. Unknown to many, they help us make sense of our world. Whether it's an icon to designate a section of an app or it's a religious icon, iconography is vastly overlooked in our world today.
The Right Look and Feel
While I liked the visuals I pulled in my first inspiration board (above), it didn't feel right to me. It wasn't appropriate for Iconaday and where I want to go with it in the future.
I then began to explore what an alternative visual identity could look and feel like. In contrast to the previous inspiration board, this one felt sleek yet subtle, bold yet understated, minimal yet full of personality. All of these elements allow the icon design work to truly shine.
Refining the Heart
Since Iconaday has used a heart icon from the beginning, I decided to keep it in the identity because of the brand equity. As I looked at the current heart, I saw that it looked sloppy. I knew I could make it better.
Implementing A Logotype
After I reconstructed the heart, I felt that a logotype would fit the brand well. It'd give Iconaday a much needed visual hierarchy.
Carefully Choosing Colors
When selecting colors for the Iconaday brand, I sought to blend the two visual inspiration boards that I created—to make something that would be strong yet subtle, so that the featured icon design work would shine or the Iconaday brand could stand on its own.
I decided to build the brand around a simple color palette—using a monochromatic scheme with a pop of yellow. This combination of colors gives Iconaday a strong but not overwhelming personality.
Pinpointing Typographic Personality
Since the brand already had some personality established, I felt that selecting a typeface with character was the way to go. Because there are a myriad of options out there, I used the logotype as inspiration and found a typeface that matched certain characteristics.
Putting the Pieces Together
Working within the system that I established, Iconaday is beginning to roll out new initiatives. Stay tuned for the launch of iconaday.com, products, and other high-quality resources.
When building a brand, it's important to keep the end goal in mind. While Iconaday is an ongoing project, my goal of refreshing the brand and establishing a visual system to work within was accomplished. I'm excited to see where Iconaday continues to go in the future.